Get Instant Advertising Access to 1400 Local Market Broadcast TV Stations
In the past, if you wanted to advertise your business on Local Network TV, you would have to call the TV station direct or hire an ad agency. This could take weeks, if not months to get you on the air. And then what about your TV commercial. Who would do that for you. In addition, if your business is in multiple markets, you would literally have to go to every market and negotiate your own rates if you went direct and Local Network Owner/Operators may be different market to market and there is also different account service/sales teams in every market and then don’t work together.
The PRIMEDIA Network has streamlined this process. Our proprietary Media Management Software, the MMS, takes in over $100 million in Local Network TV Station Advertising Inventory. We then sell this inventory to our clients as ROS rotators in 6 dayparts:
the MMS – manages this inventory and with ROS spots, you can obtain a much lower cost per spot. In addition, the MMS also manages AC Nielsen audited impressions (viewers) by station and by daypart to obtain a workable CPM (the cost to reach 1000 viewers) for both the stations in our network and our clients. This means you get lower spot rates without having to negotiate your own spot times.
